Thursday, May 17, 2012

He Drinks Beer and Eats (and is Dumb)

OUTTA LEFTFIELD: Testing the 'men who drink beer are smarter' theory
Published: Thursday, May 03, 2012
By Mike Morsch

Gee, how many "manly" references are we going to get THIS time?

I read recently that researchers at the University of Illinois in Chicago have found that men who have had a couple of beers actually become smarter.

When we delve into the actual "results" of this "study," I think we'll find that this doesn't accurately reflect their findings.

Despite the fact that virtually every woman on the planet would likely disagree with this finding,

Duuuuh, women smart! Men dumb! Funny.

I am originally from Illinois,

NO WAY. Get outta town! He's from Illinois? I'm dumbfounded by this new data.

and I trust any and all research that has been conducted by the institutions of higher learning in my home state when it comes to beer. Institutions of higher learning employ a lot of smart people, and there has always been a lot of beer consumed by college students, so it makes sense that college researchers would study this topic.

Will we get to hear how drunk he was in college, how poor his grades were, his idea for new types of togas, etc? Please say yes!

And despite the fact that I have scores of examples within my own personal history to suggest otherwise,

Thank you, Lord.

I decided to personally test the University of Illinois/Chicago’s theory that beer-drinking men are smarter. Recently, Lee’s Hoagie House in Horsham — right across from the Willow Grove Naval Air Base at 870 Easton Road — was offering the first of three Friday nights of free beer-tasting. (The other two have also been held, but I was unable to make those.)

Which venue screams "class" more: Lee's Hoagie House or Slack's Hoagie Shack? Discuss. I like how he feels the need to specify which beer night he attended, and also to let us know that the other two already happened (because otherwise his legions of readers would be flooding to the Horsham Lee's location, I guess).

The operative words here are “free” and “beer.” The fact that I took advantage of such an opportunity suggests that I am already smart.

Unfortunately, those who read your column would suggest you are anything but.

Still, I wanted to test the theory further. To be fair, the folks at the University of Illinois/Chicago — I’ve actually been there a few times but I was unable to locate the correct building in which to fill out an application to participate in any beer studies — have qualified the research.

Qualities of a Smart Person: (1) Obtains free beer. (2) Cannot find buildings.

Scientists devised a bar game in which 40 men were given three words and asked to find a fourth word that fits the pattern. As an example, the wire service story revealed that the 40 men would be given the words “blue,” “cottage” and “Swiss” and the corresponding fourth word might be something like “cheese.” Never let it be said that cheesy bar games can’t be utilized for legitimate scientific research.

Question: does he - CAN he - really think the "cheesy" pun is amusing? It's not even funny in a groan-inducing "really bad pun" way. It's just lazy and predictable.

Half of the participants in the focus group were given two pints of beer, the other half were given squadoosh, nada, zip, zilcho. Hey, if I’m those guys and I’m asked to participate in a scientific study that includes beer, I’d like to be in the focus group that actually gets the beer.

That's it - I'm going to count the number of times the word "beer" appears in this post. I'm guessing he's hit 15 thus far, minimum. [Editor's Note: It was only 11.]

The end result was that the beer drinkers solved 40 percent more of the problems than those who weren’t allowed in the elbow-bending party. Also, the guzzlers finished their problems in 12 seconds, while the nondrinkers took 15.5 second to solve the problems.

This is hardly scientific.

Since I live quite a ways from Chicago now, Lee’s Hoagie House offered me and others the opportunity to conduct our scientific research locally. Jon Waxman owns the Horsham Lee’s — as well as others in Abington and Blue Bell. He recently installed a big old freezer in the Horsham location — a great advantage to keeping the beer cold — which in my opinion is critical to any scientific research on the beverage.

At this point I believe most of the audience understands that the "joke" of this column is that, under the pretense of science, you just want to drink beer. How much longer must it be dragged out?

I don’t know if Jon is a beer drinker or not because my research only included drinking his beer, not asking any other questions. But if the big freezer and the beer-tasting events are an indication of Jon’s level of smartness, then he’s popped a top or two in his life.

Qualities of a Smart Person: (3) Owns a freezer.

For this research, I joined my pal and fellow columnist Ted Taylor, aka “The Glenside Kid,” and his wife, Cindy, along with a few other locals. The Blonde Accountant joined us, too, because it’s a well-established fact that she and only she is the final judge on my level of smartness under any circumstance, scientific or otherwise.

Ha... ha... ha. She is smart, you are dumb. Formula for comedy = complete.

And besides, I am smart enough to know that if I am drinking, then she is driving. Ted and I sampled, oh I don’t know, maybe 100 little cups of beer. (Actually, it was probably closer to four little cups that amounted to about half a bottle of beer because Ted and I aren’t as young as we used to be.)

Huh? This is like my 5-year-old nephew's attempt at an off-the-cuff joke: "I drank 100 BEERS! I'm kidding, it was just four."

The test results yielded the following results: (1) The beer was cold = Jon is smart; (2) Ted and I drank the beer and then ordered hoagies = Jon is smart; (3) The event featured giveaways, like free Phillies tickets = Jon is smart (although the Phillies have spent the early part of this season trying to prove otherwise);

Alright, I think I get the "joke" here - everything means that Jon is smart. Three examples is enough.

(4) I bought more beer to go with my sandwich = Jon is smart; (5) The University of Illinois/Chicago folks did it all wrong, they should have included hoagies in the research = Jon is smart.

This is almost a textbook example of "running an already-unfunny joke into the ground." Seriously, FIVE repetitions of the same stupid thing?

I believe I am smarter as well. For example, if I was given two pints of brewski and three words like “free,” “cold” and “beer,” I believe I could easily come with a corresponding fourth word. And that, of course, would be “Lee’s.”

No "Blatant Promotion Alert" here? The whole column was a thinly-disguised advertisement for Jon and his restaurant. Pathetic. By the way, by my count, he used the word "beer" 22 times in this column.

1 comment:

  1. This is low (and awful) ... even by Borsch's standards. I'm guessing he went to the Lee's and saw a newspaper article clipped and hanging in the store and thought, "How can I get my ugly mug in this store for all to see and marvel at my glorious writing talents?"

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