Wednesday, March 21, 2012

Lies, Lies, Lies

Mike Morsch ‏ @mmorsch35
Spent 2 1/2 hours pushing stories on social media and engaging audience. Wasn't that long ago bosses didn't want us online during work day.


Posted at 5:30 PM yesterday. Wow! Sounds like Borsch is jumping right into the digital age! Although I'd question exactly what "audience" (his 5 readers?) he is "engaging" (nauseating?), I'll take his word for it...

...or will I???

At 4:53 PM, he posted the following in response to some guy's tweet about Roy Halladay:

Mike Morsch ‏ @mmorsch35
@Plesac19 That's the way we felt about Doc in Philly last year before Game 5 of the NLDS. It didn't work out for us.


Engaging the audience... with baseball! At 4:30 PM he posted this:

Mike Morsch ‏ @mmorsch35
Seems to me that the obvious choice to play second base in Chase #Utley's absence is Cliff #Lee. Even when he's pitching.


Crackin' baseball jokes! Hilarious. And, apparently, engaging for his vast audience. Now get this exchange - and keep in mind, he's spent "2 1/2 hours" today "pushing stories on social media."

Jessica Quiroli ‏ @heelsonthefield
Brandon Laird and George Kontos among those sent to the minors. #Yankees

Mike Morsch ‏ @mmorsch35 (3:33 PM)
@heelsonthefield I did a story on Kontos a few years ago when he was in Trenton. Then he got traded. When did he comes back to the Yanks?


"When did he comes." Nice.

Jessica Quiroli ‏ @heelsonthefield
@mmorsch35 The Yankees also called him up in September.

Mike Morsch ‏ @mmorsch35 (3:44 PM)
@heelsonthefield I thought he went to the Pirates in the deal the Yanks made for the oft-injured rightfielder (can't remember his name).

Jessica Quiroli ‏ @heelsonthefield
@mmorsch35 In the Burnett trade?

Mike Morsch ‏ @mmorsch35 (4:04 PM)
@heelsonthefield BTW, here's my latest on "The Rotation" by Salisbury and Zolecki: http://bit.ly/GDYwRD

Mike Morsch ‏ @mmorsch35 (4:04 PM)
@heelsonthefield No, in the Xavier Nady trade from a few years back. I thought George was part of that deal.


Stories Pushed On Social Media: 1
Time Spent Bullshitting On Twitter About Baseball: 1 hour, 10 minutes

But wait! At 3:46 and 3:48 PM, he "pushed" his fascinating story about "The Rotation" (by Todd Zolecki and Jim Salisbury) to two different people! ...Too bad those two people were, in fact, authors Todd Zolecki and Jim Salisbury.

At this rate he might reach, like seven people in those 2 1/2 hours - and he might just get to the bottom of that George Kontos mystery, too!

I'm sure the bosses are pleased with that time management.

2 comments:

  1. Just wait till he charges overtime for a Saturday screening of the Three Stooges movie. Which raises an interesting question ... does he do a column about the movie before it comes out or after? Or both? Recent history would suggest after, so he can just copy and paste positive movie reviews word-for-word in the story.

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  2. I forgot to mention the irony that the only "story" he pushed on social media was, in fact, his own non-news item.

    I will also suggest that Borsch does BOTH - he will frequently publish a boring "preview" of a movie or local event, and then actually write the real story after he attents. You are absolutely correct in guessing that he recycles material from previously-published accounts.

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