Wednesday, February 1, 2012

Where He Gets Ideas

Like the Bumble Snow Monster of the North, Mike Morsch appears to be roaring to life this winter. Just when I thought I was out... he PULLS me back in...

OUTTA LEFTFIELD: Monday morning blues reveal no clues on shoes
Published: Wednesday, February 01, 2012
By Mike Morsch
Executive Editor


Reason why Borsch is a Bad Writer #[insert Borsch-esque "hilariously" high number here]: he could have used "few" instead of "no." It would still be a horrible title, but at least you'd know he put 100% into it. As it stands, it just reminds me of Blues Clues.

I can’t imagine a better time than the first thing on a Monday morning for me to take a shoe personality quiz.

That’s what happens when a columnist doesn’t spend the proper time developing a column idea. He find himself right up against a deadline and has to force himself to stay awake long enough on a Monday morning to take a shoe personality quiz.


"He find himself"? Really?

In other words: "My apologies, folks. I got nothing." Don't try to pass it off like this is all part of the zany life of a columnist. Borsch can write about ANYTHING (or, when that fails, swipe whole paragraphs from Wikipedia) - as long as he spews out 200 words on National Cheese Day or the color of his own couch, he's golden.

He's lazy - that's the real story here.

As has been reported in this space many times, I am not the shoe expert in my house. When I first met The Blonde Accountant, I had three pairs of shoes: black, brown and sneakers. She had approximately 300 pairs of shoes housed in warehouse in her backyard.

Here's an easy way to pad out a column when you lack the creativity for an original topic: reference how many shoes your wife owns! AGAIN! Please refer to this quote from a Borsch column published on October 12, 2010:

As for shoes, The Blonde Accountant has 6,497 pairs of shoes in the warehouse she calls a closet.

The only interesting thing about this "column" so far is that TBA has apparently purchased 6,197 pairs of shoes since he first met her. At least she still stores them in a "warehouse."

Borsch goes on to mention that he only wears three pairs of shoes: black, brown and sneakers (rimshot!!!). He repeats this joke several times. Then he eats up two paragraphs describing how he once observed some OTHER guy buying shoes. So far this column has more superfluous filling than your average Thanksgiving dinner.

Despite many experiences like that, I decided that the best way to start off the work week was by taking a shoe personality quiz, with the hope that the quiz would immediately recognize it was me goofing around and just go right to the end and recommend that the shoe that best fits my personality were the red canvas high-top Chuck Taylors that I already have in my closet.

Gee... did he, by any chance, take a shoe personality quiz at some point?

February 22, 2011 "column": Outta Leftfield - Attempt to buy new pair of 'Chucks' gets off on the wrong foot. Borsch describes his quest for a pair of "black canvas high-tops Chucks." Let's count the number of times he uses the exact phrase "red canvas high-top Chuck Taylors," shall we?

Well, that was a miscalculation. The shoe personality quiz, offered by some online outfit called JustFabulous, was for women, which apparently is not the primary audience to which Converse markets its red canvas high-top Chuck Taylor tennis shoes.

Two.

Steeling my resolve to get a column out of the idea, I proceeded with the quiz anyway. At the very least, maybe The Blonde Accountant would be impressed that I was attempting to learn more about the shoes that will likely end up in her closet. (Editor’s note: She wasn’t. Her response was: “And what is your shoe personality? Moe, Larry or Curly?” That right there is why I love her, folks.)

So it's Monday morning, and he's desperately scrambling for a column idea (which, again, could literally be anything on Earth). He begins a quiz. It's for women. He takes it anyway because he can think of no other idea. Truly, this is a man who earns his pay.

The first question on the quiz was: Which celebrity’s style do you most covet? The choices were Jennifer Aniston, Jennifer Lopez and Nicole Richie. (Editor’s note: There was no option to choose PeeWee Herman, so I chose Jennifer Aniston.)

Editor's note: PeeWee Herman is a noted public masturbator. He is also, apparently, Borsch's fashion plate of choice.

The second question was: Which celebrity might you look to for style and inspiration? The choices were Reese Witherspoon, Beyonce and Drew Barrymore. (Editor’s note: There was no option to choose Elton John, circa 1976, so I chose Drew Barrymore, who I believe once inspired David Letterman by jumping up on his desk and raising her shirt.)

Oh, because Elton John wears those big glasses, right? That's fresh. You know, when I think of Ms. Barrymore, it's more for her roles in "Scream" and "Charlie's Angels." But I'm not an old pervert like David Letterman or Mike Morsch.

The third question was: If you could raid any celebrity’s wardrobe, you’d invade? The choices were Eva Longoria, Jessica Biel and Carrie Underwood. (Editor’s note: It seems to me that raiding any celebrity’s wardrobe would get one a Go Directly To Jail card, but since the survey was all in good fun, I chose Jessica Biel because she is … uh …well … is it warm in here or is it just me?)

Borsch, describing talking to Kathleen Turner in a January 4, 2011 article: ...well . . . ahem. Is it getting warm in here or is it just me? From his reactions to these attractive celebs, I suspect that ol' Mike isn't just inspired by PeeWee Herman's wardrobe.

And on and on it went. I was asked about which style of shoe I like most (red canvas high-top Chucks), which shoe best embodies my fashion style (red canvas high-top Chucks) and when I go out on a Saturday night, which shoe best illustrates my personality (uh … the red canvas high-top Chucks).

Three, four and five. Recipe for comedy: (1) use a word or phrase; (2) repeat. Classic! He then suggests that his dress size would be 16, because he's big and fat. Can anyone tell that, deep down, Borsch STILL doesn't have an idea for a column?

When the quiz was all said and done — in the interest of full disclosure, I did not complete it because as it turns out, even fun quizzes aren’t all that fun to take on Monday mornings — JustFabulous suggested that it would employ a team of celebrity stylists to study my quiz results and then select a collection of shoes that the team thinks will make me absolutely giddy.

So wait... if he didn't complete the quiz, where did this suggestion come from?

So it has come to this: It’s Monday morning and I’m researching women’s shoes for a column. I believe the word “sheesh” adequately describes the experience.

With apologies to the Mamas and the Papas … Monday, Monday, can’t trust that day. Monday, Monday, sometimes it just turns out that way.


Well, alright then. When you can't think up a column, take (but not finish) an online quiz, repeat material from previous columns, and use song lyrics to wrap everything up. So was this a column about how hard it is to get column ideas? About shoes? About Mondays? Does anyone really care?

By the way, several hours ago I submitted a comment for Borsch's column: "Don't keep us in suspense - did you come up with a column idea???" As of now, it has not been approved.

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